Creating Data Driven Content With Susan Moeller From BuzzSumo

Creating Data Driven Content With Susan Moeller From BuzzSumo Data-driven marketing is a magnet for traffic, backlinks, and word of mouth. To produce it, you need to do some research and present it in an appealing way. In return, you’ll be able to boost the traffic to your site. Today we are talking to Susan Moeller, the business development manager at BuzzSumo. She’s going to tell us about how she finds, analyzes, and translates data for her readers. A bit about BuzzSumo and what Susan does there, as well as her marketing background and what brought her to BuzzSumo. How Susan defines data-driven content and how she uses it in her position at BuzzSumo. Why it’s important for your content’s authority to research and have sources for things you know to be true. Why using data in your content can boost backlinks and shares. How Susan determines which questions to ask to find the data that her readers are looking for. Susan’s processes for gathering, analyzing, and translating the data that she finds. Susan’s best tips for starting to create data-driven content for someone who hasn’t done it before. Links: BuzzSumo BuzzSumo Expert Webinar Series Anders Pink BloomBerryIf you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Susan: â€Å"I like to actually do the research and see what comes out of that even if the result does tell you that yes, puppies and babies are popular on Facebook.† â€Å"There’s a lot of data available to people and there are a lot of posts that are not about data. But there isn’t nearly as much content out there that is developed based on research.† â€Å"I look for patterns. I look and determine if there are any patterns that emerge.†