Thursday, February 20, 2020

SAMSUNG electronics (public relation) Research Paper

SAMSUNG electronics (public relation) - Research Paper Example Statement of the situation: Samsung needs to improve its public relations in order to increase the sales of its new products and to maintain its brand image. Since there are a large number of subsidiaries to Samsung electronics, appropriate public relation strategies are needed in order to resolve potential problems. Samsung always tracked the latest technologies and moved accordingly. The company’s status varies from field to field. Samsung has never looked back since it has entered into DRAM or Dynamic Random Access Memory business in 1983. Despite of being dominant over other electronics companies existing today, the company always adopts policies, which can lift their reputation among the people. Its current policy of emphasizing on innovations is mainly encouraged by the future situations. The company is well alert on the matter of future downfall due to a fierce competition from the Chinese electronic manufactures in the field of memory chip making and electronic devices due to their policy of aggressive market expansion and low manufacturing cost. Therefore Samsung electronics need to have a strategic public relations plan, which will improve the company’s brand image. Since there are many branches and networks operating all over the world, the company can’t ensure the better working conditions of each of its employees. This can cause disinterest among employees towards the company’s goals and this will affect the public relations management of the firm negatively. Key strategies: The key strategies of Samsung’s new policy in improving public relations are: To be able to gain trust among the people so that they are always ready to depend on the company’s technologies spontaneously and without much effort from the company’s side. To be able to promote its name to increase the sales to considerable amount. This is not a difficult task keeping in mind that they are the dominant force in the market. To concent rate mainly on the changes that are required to withstand the future crisis basically from rivals as well as customers preferring other brands. To ensure better relationship with the consumers, by providing them the facilities they require. Strategic objectives: To achieve 100% customer satisfaction so that customers feel that Samsung’s latest technology is better than any product of the other companies. This will improve the public relations of Samsung electronics. To achieve 100% employee satisfaction. This is one of the best methods in improving public relations, that is, by gaining complete support from the employees. Having a strong commitment to the public as Samsung has invested in a sustainable electronics recycling program by teaming up with Global Electric Electronic Processing (GEEP) Key publics: Customers: As the main feature in any business organization is its customer, customers should be well aware of the new policies of the company. Since it is dominating over the electronics device departments, there will not be any lack of trust among the customers. The present customers that we have are more than satisfied with Samsung electronics and this paves a new way for the future prospective customers. With

Tuesday, February 4, 2020

Culture Comparison Essay Example | Topics and Well Written Essays - 750 words

Culture Comparison - Essay Example The other three disciplines are archeology, bioanthropology and linguistics; anthropological concerns however very often intersect varying spheres. Of particular interest to me are the aspects of language and kinship and descent, which thus cuts across linguistic and cultural anthropology. Linguistic anthropology focuses on how human languages are made and revived, and how they work, change and die (‘Cultural Anthropology/Introduction, n.d.); concern is with understanding language in terms of the historical, cultural and biological milieu in which it develops (‘Cultural Anthropology/Introduction, n.d.), and the linguistic features by which people communicate, including verbal and non-verbal features (‘Cultural Anthropology/Introduction, n.d; O’Neil). ... The second paradigm considered language as both impacting on and impacted by culture, and was concerned with studying language as used by different speakers in different situations; in other words the paradigm focused on language and its environment (Duranti, 2003, p.329-330). The third paradigm was concerned with the interaction of language and documenting and analyzing the way it is reproduced and transformed, both in terms of the moment in time and place (Duranti, 2003, P.333). Linguistic anthropology today has thus realized that in order to understand what it means to study language as culture, focus must be on methodology, theory and history as it relates to linguistics and language. Cultural anthropology as pertaining to kinship pertains to the relationships between people as defined by culture (O’Neil, 2006), either by marriage (affinal relatives) or descent (consanguinal relatives) Morgan (1871), and is fundamental in social organization, interaction, motivation and at titudes of any given community (O’Neil, 2006); in other words the study of kinship is concerned with both general and unique characteristics of the social life of humankind (Singarimbun, 1975). Kinship is determined in different ways within different societies but relate to two underlying principles of descent – unilineal and cognatic (O’Neil, 2006). Societies that are concerned with unilineal descent trace either their father’s (patrilineal) or their mother’s (matrilineal) group; those concerned with both their matrilineal and patrilineal descent are said to be concerned with cognative descent. Cognative traces can involve any of four variations including bilineal