SAMSUNG electronics (public relation) Research Paper

SAMSUNG electronics (public relation) - Research Paper Example Statement of the situation: Samsung needs to improve its public relations in order to increase the sales of its new products and to maintain its brand image. Since there are a large number of subsidiaries to Samsung electronics, appropriate public relation strategies are needed in order to resolve potential problems. Samsung always tracked the latest technologies and moved accordingly. The company’s status varies from field to field. Samsung has never looked back since it has entered into DRAM or Dynamic Random Access Memory business in 1983. Despite of being dominant over other electronics companies existing today, the company always adopts policies, which can lift their reputation among the people. Its current policy of emphasizing on innovations is mainly encouraged by the future situations. The company is well alert on the matter of future downfall due to a fierce competition from the Chinese electronic manufactures in the field of memory chip making and electronic devices due to their policy of aggressive market expansion and low manufacturing cost. Therefore Samsung electronics need to have a strategic public relations plan, which will improve the company’s brand image. Since there are many branches and networks operating all over the world, the company can’t ensure the better working conditions of each of its employees. This can cause disinterest among employees towards the company’s goals and this will affect the public relations management of the firm negatively. Key strategies: The key strategies of Samsung’s new policy in improving public relations are: To be able to gain trust among the people so that they are always ready to depend on the company’s technologies spontaneously and without much effort from the company’s side. To be able to promote its name to increase the sales to considerable amount. This is not a difficult task keeping in mind that they are the dominant force in the market. To concent rate mainly on the changes that are required to withstand the future crisis basically from rivals as well as customers preferring other brands. To ensure better relationship with the consumers, by providing them the facilities they require. Strategic objectives: To achieve 100% customer satisfaction so that customers feel that Samsung’s latest technology is better than any product of the other companies. This will improve the public relations of Samsung electronics. To achieve 100% employee satisfaction. This is one of the best methods in improving public relations, that is, by gaining complete support from the employees. Having a strong commitment to the public as Samsung has invested in a sustainable electronics recycling program by teaming up with Global Electric Electronic Processing (GEEP) Key publics: Customers: As the main feature in any business organization is its customer, customers should be well aware of the new policies of the company. Since it is dominating over the electronics device departments, there will not be any lack of trust among the customers. The present customers that we have are more than satisfied with Samsung electronics and this paves a new way for the future prospective customers. With